By Natalie Lo


BOM [비오엠] pronounced ‘bi-oh-em’ is a South Korean cosmetic brand established in 2015. BOM’s vision in the cosmetic industry is to provide customers with trendy and quality products at an affordable price.


BOM was established in 2015.

In 2016, BOM My Waterproof Gel Eyeliner PencilSeven Days Lip Pencil, and My Lipstick was released.

In 2017, Matt Hollick Tint and Dewy Lip Balm was released.

This year in 2018, the Light On Tone-Up Cream, Green UV Sun Off, Eight Tea Cleansing Water, and Triple Edge Eyebrow was launched.

As this still a relatively young brand, we can expect BOM’s product mix to grow in the years to come.


BOM values quality ingredients in the products they produce. Customer expectations and desires are greatly considered in development to create a favourable end product. Here is an example where BOM released a lip balm that not only moisturizes, but also gives a fresh colour to the lips.

BOM introduced the Dewy Lip Balm as a moisturzing and lipstick friendly product formulated with ingredients that are healthy and address root causes. The lip balm is slightly tinted to give a refreshing tint of colour to the lips which is a nice quality for those who prefer not to wear heavy lipsticks sometimes.

The beneficial ingredients in the Dewy Lip Balm include shea butter, mung beans, vitamin E, and pearl extract – all of which tackle a certain issue. For example,

단백질과 비타민이 풍부하고 진정, 노폐물 제거, 정화작용에 도움을 줌니다.

Mung beans are rich in protein and vitamins, helping to calm, detoxify, and purify the skin.

Thank you for reading this brief introduction of BOM cosmetics. In later posts, BOM’s beneficial and quality ingredients will be addressed and detailed more thoroughly.



You can check out BOM products on ZALORA.

*ZALORA ships to Malaysia, Singapore, Brunei, Hong Kong, Taiwan, Philippines, Indonesia, Australie, and New Zealand.

Thank you for reading.

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