The Localization of Korean TV Shows in the Philippines

Philippines

The Localization of Korean TV Shows in the Philippines

There may be no other way to prove the effects of the “Korean Wave.” There is a growth in the popularity of Korean movies, music, and TV shows all over Asia, especially in the Philippines. Our country is one of the hundreds that welcome the Korean TV shows.

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A range of Korean soap operas raised the expectations of Philippine viewers for their favorite dramas. It further strengthened the “Korean Wave or “Hallyu.” The Korean dramas have power in the lives of Philippine viewers. It may be through the pop groups, artists, actors and soundtracks. Also, in the past years, Filipinos loved Korean actors and dramas. It urged the broadcasting companies to create a trend and promote Korean shows. They increased the number of Korean TV shows dubbed in the Philippine language.

Recently, there are fan clubs like the BTOB Philippines and the Gong Yoo Philippines. With the Korean Cultural Center of the Philippines and ABS-CBN, they held advanced screenings of the dubbed versions of the hit TV show “Guardian: The Lonely and Great God.” Their fan clubs even handed out prizes and freebies for the mini contest winners.

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The next day, the fans of “The Legend of the Blue Sea” had an advanced screening for the show. The two shows will air the same day from the same network. They will take over the evening and afternoon primetime slots.

GMA will also air its adaptation of the record-breaking show “My Love From the Star.” They are currently promoting the program. The channel even dubbed other TV soap operas like “Moon Lovers: Scarlet Heart Ryeo.”

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The Korean soap operas and dramas have an intense impact. It doesn’t only come to an end at the end of the years. These may continuously contribute to the development of the entertainment industry in the Philippines and Korea. There are also localized adaptations of the high-rating shows. It proves that the Philippines is ready for fresh new soap operas that specifically tailor the Philippine taste.

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